Here
are seven tips and tricks to help grow your new venture with no money.
Growing
any business is a challenge. Growing a new business--which usually also means
limited resources to invest--is many times more difficult.
Here
are seven tips and tricks to help grow your new venture with no money.
Build
relationships.
Relationships
matter and good ones may be the most important things to your new business. So
go get some. Go to meetings, meetups, panel discussions at colleges and
universities, drop by your chamber of commerce or industry association. These
events and opportunities are almost always free and the people there are
usually as eager to meet you as you are to meet them.
"Every
new person you meet is a potential relationship that can last a life long.
Think about how this person can be of value to other in your network and watch
you network grow. The more deposits you make the greater the return." Barry Saltzman, Founder
Saltzman Enterprise Group.
Be valuable.
Exchanging
business cards isn't enough. Don't think about how someone you meet can help
you--think first about how you can help them. Who do you already know that your
new contact should meet? Do you know another event that could interest them?
Giving value is valuable. Everyone wants to help people who help them and being
valuable is the best, fastest and most genuine way to get value in return.
"To
be truly considered valuable, it's important to be known as a relationship
broker and thought leader. This happens through actions not promises. If you are
consistently connecting people to relevant contacts and information on a weekly
basis to help them achieve their goals, especially when they don't ask for
help, then you will receive similar value from the right individuals in your
network in due time." Sean Piket, Founder & CEO, Sales Integrity LLC
Think out loud.
Thought
leadership (sharing your ideas about your business, market, trends or most
anything) helps spread your name and makes it easier for the public to
understand you and what you do. You don't need a column in Inc Magazine to
share your thoughts--you can post in comment sections on industry publications,
for example. If you read an interesting news or opinion article, draft a
response and send it in--many publications will share your well-reasoned and
well-written views. And you can always start your own blog or get a free
blogging site on places such as Medium.
Make something
free.
People
love free stuff. If you have a blog, offer free publicity. If you're a
consultant, offer a free initial review. Give away a free trial on your
business software site. Meeting people, regardless of how or why they come to
you, is an opportunity to build relationships. And giving away free things can,
if done right, spark a good marketing and press opportunity.
"Customers
tend to gravitate towards companies that are generous with information and
support up front," Cory Schneider, President of Gizmogul.com told me. "Pre-customer
service can be a valuable asset to any business."
Keep stats.
As
your business grows, if you count it, record it. You never know what
information in your hands today will be important to your decision-making
tomorrow. If you're scoring website hits when you post to an industry blog,
that's good to know.
"Identify
the numbers actually matter and becoming intimate with what drives those
metrics north or south."--Leo Friedman, CEO & Founder of iPromo.com
Be patient.
Rome,
as they used to say, wasn't built in a day. If you decide to invest your time
in a tactic--thought leadership for example--don't change course immediately if
you don't see results. These things take time and build on one another. Once
you've made a decision, make sure you give it more than enough time to work
before you go in another direction.
Follow other
successful leaders.
Find
out what other leaders and businesses have done to be successful. Then copy and
paste. You don't need to be a detective--often times, you can simply ask. As
long as they are not a competitor, people are usually happy to share successes
and advice. And when you find a trick or tactic that seems to have worked, try
it.
Don't
be too proud to adapt a good idea to your businesses.
That's seven. Follow tip number three and leave your ideas in the comments
section.
This is about Business development, act on it and have a successful business.
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